Wool, an essential material for winter

Since 2016, the year our store opened, wool has held a central place in Harold’s autumn-winter collections.

Season after season, our multi-brand store dedicated to elegant and timeless men's fashion chooses this natural fiber. Wool continues to captivate our customers with its comfort, its warmth, and its natural sophistication.

This winter again, wool establishes itself as a safe bet, both in structured coats and in cozy knits or warm, durable accessories.

At Harold, we take pride in selecting wool pieces that reflect what we stand for: quality, craftsmanship, and modernity.

Wool: a natural fiber with exceptional properties

An ancient material, wool owes its success to a set of unique characteristics:

• Unmatched thermal insulation, which keeps warmth even in very cold weather;

• Great regulating capacity, allowing the garment to remain breathable;

• A durable material, naturally resistant and often sourced from responsible farming;

• A warm touch, appreciated in men's fashion for its elegance and structure.

Whether it’s virgin wool, merino wool, or even alpaca, each type of wool has an identity that gives garments or accessories a unique style.

Model: Louis / Photographer: Cédric Vanier

 

Wool coats: winter elegance at its best

Every winter, the wool coat remains the iconic piece of the men's wardrobe.

Our selection this season consists of models with varied styles, made of at least 50% wool:

• Wool Blend Double-Breasted Coats, warm and impeccably structured, perfect for a sophisticated urban look, like the Regular Morris Herringbone Wool Blend DB Blazer from Selected

• Oversize coats, with modern silhouettes, ideal for a relaxed yet refined style, like the Simon Manteco Coat from Selected or the Matesso Coat 138386 from Drykorn

• Boiled or textured wools, which bring a unique character while maintaining warmth and comfort, like the Sigurd Boiled Wool Overshirt by Anerkjendt.  

• Minimalist coats, with pure lines and a straight cut, for timeless elegance, especially the Luno Coat from Drykorn

• Short straight-cut jackets, for a clean and chic style, the Marseille Italian boucle wool jacket combines elegance and everyday comfort.

Model: Julien I. / Photographer: Davide Carson

 

Wool knitwear: softness, warmth, and character

Knitwear remains one of the key strengths of wool. It allows the creation of enveloping pieces, with a rich touch and a refined look.

In our collection, you will find notably:

• Merino wool sweaters, thin but warm, perfect for staying elegant at the office;

• Thick alpaca knits, ideal for facing the coldest temperatures, like the Eddie Wool Rib Rollneck Knit from Les Deux;

• Modern cardigans, to wear layered under a jacket or coat;

• Textured knits, with relief, for an authentic and chic style, especially the Gaard LS Knit Relaxed Polo from Selected. 

Model: Sébastien F./ Photographer: Nicolas Aristidou

Wool trousers and suits: comfort and distinction

Wool is not limited to coats and sweaters; it also excels in the tailoring world.

Thanks to its natural breathability and flawless drape, it allows the creation of elegant and comfortable pieces:

• Flannel trousers, soft, warm, and slightly fuzzy, perfect for winter like the Drykorn Leek 120069;

• Cold wool or wool blend suits, combining impeccable fit and flexibility;

• Wide wool trousers, for a modern and fluid style;

• Textured trousers, in stretch wool, for optimal everyday comfort.

Model: Sébastien F./ Photographer: Nicolas Aristidou

 

The perfect wool accessories for winter

- Wool beanies to keep your ears warm thanks to the Merino Wool Beanie or the Selected Mason Merino Sailor Wool Beanie;

- Cashmere scarves to cover your neck without itching with the Joshua Ellis Tartan Cashmere Scarf;

- Wool-lined interior gloves with the Agnelle Vincent Gloves to protect yourself from the cold in style.

Model: Sébastien F./ Photographer: Nicolas Aristidou

3 tips for a successful style:

- Harmonize colors and textures for a coherent look.

- Dare a contrasting touch to energize a sober coat.

- Alpaca and merino provide incomparable softness.

 

Wool at Harold: quality, durability, and style

At Harold, we cultivate a demanding approach to men's fashion.
Our wool pieces are selected according to three essential criteria:

- Impeccable quality, guaranteed by premium fibers and specialized workshops;

- A contemporary yet timeless aesthetic, able to accompany every man season after season;

- A responsible approach, favoring traceable, certified, and sustainable productions.

Each wool sweater, coat, or pants is chosen to reflect Harold’s stylistic vision: combining elegance, comfort, and character.

Model: Sébastien F./ Photographer: Nicolas Aristidou

Care: how to extend the life of your wool garments?

To maintain softness and shape over time:

• favor a cold wash or wool cycle,

• use a special wool detergent,

• dry flat, away from the radiator,

• for your knits: prefer folding over hanging.

Find our complete textile care guide right here:
➡️ Link to blog article

The best way to appreciate wool is to touch and wear it.
In store, our team guides you in choosing the materials, cuts, and silhouettes that suit you.
Online, harold-paris.com lets you discover our entire winter selection, with fast delivery.

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