The Spring-Summer 2026 season has already started strong! To celebrate its arrival, we present to you our new collection at Harold, our key colors, and our favorite pieces!

This year, we have selected for you many pieces not to be missed. Discover clothing in bright and varied colors from our favorite brands: Anerkjendt, Drykorn, Les Deux, Revolution, and Selected. Also enjoy two new brands, men’s clothing and shoes, freshly arrived in-store and on our website: Woodbird and Play-Boy.

For this Spring-Summer 2026 collection, there are shapes, styles, and especially colors that stand out more than others. Here’s what you need to know to best enhance your men’s wardrobe:

Model: Bastien G./ Photographer: Davide Carson

Blue: the timeless fashion icon

From the lapis lazuli of the pharaohs to the indigo brought back by the East India Company, blue has crossed centuries to establish itself as one of the essential colors in the men’s wardrobe.

First the color of kings, then of workers and sailors, it is now available in more than 30 different shades. At Harold Paris, blue holds a central place in this season’s selection, including:

- Electric blue, brighter and bolder, expressed on the Selected Regular Hotel Amour Overshirt, from the exclusive collaboration with Hôtel Amour.

Model: Bastien G./ Photographer: Davide Carson

- Gray blue in all its subtlety, as seen on the Selected Travis Twill LS Overshirt.

- Light blue, a men’s wardrobe staple, this color has made its mark in the SS 2026 season’s clothing. The perfect example is the stunning mid-season Tech Varsity Jacket from Les Deux.

Model: Ambroise C./ Photographer: Davide Carson

- Dark blue, an essential and indispensable color in the men’s wardrobe, found notably on the Anerkjendt Jesper Twill Kimono.

- Petrol blue, a deep shade with slightly greenish reflections, sparingly featured in the stunning visual of the Drykorn Jottar Jacket, an ode to Italy that combines several colors of the season.

Model: Pierre-Jean R. / Photographer: Davide Carson

Pink: beyond gender

Pink appeared as early as the Middle Ages in wardrobes, obtained from dried and crushed madder root, diluted to achieve a pale pink. In 1856, an 18-year-old British man accidentally created the first synthetic dye, revolutionizing the textile industry.

Today, pink is fully embraced in men’s fashion and comes in a multitude of shades. At Harold, for this Spring-Summer 2026 season, we have highlighted this color on many men’s fashion pieces:

- Pale pink, close to white with a slight pink tint, dresses the Slim Max Lano Blazer, ideal for a summer wedding.

Model: Bastien G./ Photographer: Davide Carson

- Powder pink, soft and delicate, found on the Selected Regular Clay Linen Shirt, perfect for a refined summer look.

- Old pink, a light faded pink, offering a sublime shade to the denim of the Les Deux Rally Light Pink Denim Jacket.

Model: Pierre-Jean R. / Photographer: Davide Carson

- Salmon pink, warm and subtle, expressed elegantly on the Amour Intarsia Relax Polo Cardigan, from the Selected x Hôtel Amour collaboration.

- Fuchsia pink, a stronger and more intense color that enhances your outfit, like the Nicolaj Amour bandana, also from the exclusive Selected x Hôtel Amour collection.

Model: Ambroise C. (left), Bastien G. (right) / Photographer: Davide Carson

Brown: the former champion takes back its place

Brown is probably one of the oldest colors in human clothing: since prehistoric times, humans used ochre earths to dye animal skins and linen. From Antiquity to the Middle Ages, it dressed togas, capes, and sandals before becoming the symbol of discreet and non-ostentatious luxury.

Far from being a dull color, brown today embodies a sober and confident elegance strongly present in our selection.

- Natural brown is fully expressed on the Morgan Hôtel Amour Leather Blouson, a piece that is both raw and elegant.

Model: Ambroise C. / Photographer: Davide Carson

- Dark brown is quite present on belts like the Smooth Calf Leather Belt from Paolo Vitale, the famous Italian brand.

- Light brown, a lighter and summery brown, easily paired with linen pants. We find this brown on the boat shoes Claude Boat Shoes from Play-Boy: the new shoe brand available at Harold.

- Glazed brown, polished and refined, found on the Selected Loose Otto Leo Wool Blend Shorts.

Model: Bastien G./ Photographer: Davide Carson

Other colors are of course still available for this new season: you will find a selection of beige pieces to brighten your wardrobe or 50 shades of green to enrich your closet.

Find all our clothing in-store at 32 rue des blancs manteaux and online at harold-paris.com! Our team is here to help you find the colors best suited to your style and daily life. To follow our inspirations and new arrivals, find us on Instagram and also discover our seasonal Lookbooks.

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